November 25 2007

Please read the following message from Kiwanis International Public Relations Manager Amy Wiser:

If you have had a chance to read today's USA Today, you probably saw this story on page 2 (Click Here to See Story)

It's a great story about how all service organizations are evolving to adapt to a new demographic of members, and Kiwanis is predominantly featured as an excellent example: Our CEO Rob Parker is quoted throughout and the reporter used one of our clubs--the DC Metro Young Professionals Club--as an anecdotal example and for the photos.

We will be developing a "headline" for the KI Web site this morning that includes the USA Today link and putting it up as soon as possible. Please feel free to link to that headline, to the above link, and/or use the story in your District Bulletins and Web sites. This is great exposure for Kiwanis in a national publication!

This media opportunity happened because Kiwanis International put forth a story idea to the USA Today reporter and arranged an interview between CEO Rob Parker and the reporter. We received a call back very quickly from the reporter asking for examples of  non-traditional clubs, and we worked very quickly to line up clubs the reporter could contact. It was because of these combined efforts that Kiwanis took the lead in a very nice story.

Thank you for all you are doing to build leaders, serve children, and make the world a better place!

Amy Wiser
Public Relations Manager
Kiwanis International
“Serving the Children of the World”
1-317-217-6171, US and Canada: 1-800-KIWANIS
www.kiwanis.org